Free! Why $0.00 Is the Future of Business →
King Gillette’s 1895 disposable blades made good freebies to help sell other products. Companies use his business model today to create demand for their goods: Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games. Now, the underlying technologies that power the web are making “freeconomics” a full-fledged economy.
